In the early days of the Web, everything was text-based – there were no graphics. In today’s internet economy, this paradigm is changing. As the Web becomes more and more graphical, it is important to emerge from the latest popular advertising trend, take a step back and employ simple text advertising.
Many sites offer text-based ads, which typically consist of one or two lines of text and a link. Users seem more likely to click on text ads when they appear within content, rather than at the top of a page in a banner-sized box. Plus, with text ads, an advertiser’s message will always be displayed directly on a webpage.
As the workhorse of web advertising, text ads come in various shapes and sizes, including leader boards, skyscrapers and other industry-standard sizes. Text ads load quicker, allowing you to present your message to viewers more effectively.
It’s a tired cliché, but a picture, indeed, is worth a thousand words, especially in online graphical
banner advertisements. It is at the advertiser’s discretion to present anything eye-catching enough
in order to draw visitors’ attention, including logos and photos of various sizes. These ads
complement the publisher pages aesthetically and blend in contextually.
As users click on a graphical banner, they should be redirected to a page where they can find more
information about the product/service, as well as the action they would like the users to take (i.e.
fill out a form, purchase a product, etc). Graphical banners allow you present noticeably appealing
ads, resulting in a higher viewer retention rate than radio or television ads.
Pop-under online advertising emerged from the concept of pop-ups. This form of advertising is deemed the most acceptable and least intrusive, as it will not immediately interrupt the user, nor will it take the user’s attention away from the publisher’s site. It gives advertisers a good opportunity to brand their products and provide users with sufficient product information. When a user visits a website with a pop-under advertisement, the pop-under will open in a new browser window hidden below the user’s current browser, usually unnoticed. When the user is finished with the publisher’s site and closes their browser, they will then see the pop-under advertisement, creating a less disruptive approach to online advertising.
Interstitial ads are similar to a peel off advertisement. Your website displays over a publishers website and stays there for 5 seconds prompting a call to action. This form of advertising utilizes new technology that embeds a websites home page or landing page within a publisher’s website to push traffic to an advertiser’s site.